What is Search Engine Optimization (SEO)?

SEO is the process of helping a web site to improve visibility, rank and relevance in the organic (unpaid) results of the search engines. When we optimize a website, we target specific keywords and keyphrases in order to help your site appear in the top 20 results of Google, Yahoo and MSN.

Lawyers Ask – I’ve had a website before and it didn’t work. What do you do that makes you different from other companies that provide lawyer web design and search engine optimization?

The reality is that most lawyers have experienced failure in the websites that they’ve had. The reason is because those websites were missing important elements to a successful Internet marketing campaign, and/or were not developed specifically in accordance with SEO-friendly web design practices.

Many website developers utilize flash elements to make your website look appealing…But the ugly truth is, search engines cannot read flash files and your website does not stand a chance of ranking well. We utilize the most SEO-friendly (and Google-loved) website development platform in existence, period. It has the most robust content management system on the market and build-in natural SEO elements that will save you thousands of dollars in SEO services every year. There is no other company we know of that provides such a powerful  natural SEO capability with every website design.

We have found that there are four elements crucial to a successful website marketing campaign. They are 1) High Visibility in Google, Yahoo and/or MSN. 2) SEO-friendly website platform  3) Visitor friendly site navigation and 4) Compelling and well written content. If ANY of those four elements are missing, your law firm will not experience the level of success that it could have. None of these elements are enough on their own. High visibility is essential to having your website found by consumers searching online. An attractive and professionally designed website will increase your chances of having consumers who find your website stay on your site to read through the content. Visitor friendly navigation ensure the client can find the information they are looking for on your site. If they can’t, they leave your site. The content must be written in a way that will convince a visitor to call your firm while at the same time meeting the standards that the search engines are looking for when ranking a site for any given search query. All four elements are connected and all are crucial to the success of your website.

What makes your company different than other website companies that I can find locally, or on the web?

We Guarantee to get your website on first page of Google with our Diamond SEO Service pack. Our ability to make sure your website is found in the major search engines like Google, Yahoo and Bing is unique. The combined experience of our development team, SEO experts, advanced technologies and a highly specialized Guaranteed 1st Page Google placement service leave our competitors in the dust. If you want your firm or business to be found on the Internet, we make it happen.

We also make sure that your website has a stronger SEO elements and is more visually appealing than your competitors’ website to make sure more of your web site visitors convert into new clients.  We truly offer the complete Internet marketing solution. To discover more about the unique advantages you’ll receive as our client as well as common scams in the SEO industry you might be a victim of, please read our short SEO Marketing white paper.

Are Your Prices Competitive?

Our prices are very competitive with US-based SEO-certified firms claiming to offer “comparable seo packages,”  but the return on investment you will receive from our services is superior to ANY marketing service we have ever seen.

And since you have heard the impression “you get what you paid for,” be warned. If you price-shopping our SEO services, you’ll not get the “1st page on Google” results you desire from SEO companies claiming they offer “comparable services.”

Here are few reasons why:

• Keyword research is critical to the success of your entire SEO campaign, despite industry’s best efforts to sell every other gadget as a magic keyword finder, requires superior human intellect and extensive experience to correctly select keyword phrases that will be successful in a specific campaign. Our senior SEO experts working on your account are Ivy League educated and have been leaders in SEO industry since 2002.

• We utilize proprietary SEO technology, with unique adaptive environment to ever-changing search engine algorithms – this means that despite constantly-changing algorithms of top search engines, we can keep you at the top.
• We have tools at our disposal to know exactly what your competition is doing on the internet- anything your competition does in internet marketing that works, we can do better, faster and more effectively.
• We develop websites on the most Google-friendly development platform – something currently offered (and successfully executed) by less than 5% of all website development firms. Our websites are not an expense, they are an investment with superior returns.
• We provide high-quality 100% manually built, high-PR one-way back links. To find out more about the difference our SEO process makes in the quality of results you receive, we invite you to read an excerpt from our white paper – Not All Links Are Created Equal.

Do You Guarantee rankings on the search engines?

We guarantee that with the Diamond SEO Service pack your website will rank on 1st page of Google for at least 1 of your 10 most competitive keyword phrases within 6-9 months of starting this campaign (68% of clients rank on 1st page of Google for 2 or more keyword phrases within 6 months).

If we fail to position your website on the 1st page of Google for at least 1 of your top 10 keyword search terms within the 6-9 months timeframe (which has not happened yet), we will continue to optimize, build one-way permanent inbound links to your website, and otherwise market your website until this result is achieved (or for a total of additional 12 months, whichever is sooner), at absolutely ZERO cost to You.
This way the risk is entirely on us, and you risk nothing.

Is this a one time fee or is it charged monthly?

Website design without hosting service is a one time fee. Our search engine optimization packages are one time fees also, but more than 86% of our clients choose to do so sign up for a monthly SEO maintenance package to maintain the high search engine rankings they’ve obtained through our services. Search engines change their formulas on a regular basis and we work each month to maintain and improve your rankings in Google, Yahoo and MSN. The majority of the work for monthly SEO consists of link building services to strengthen your position on the search engines.

If I get to the first page of Goiogle, does this mean I will be on the first page of Bing, Yahoo and other search engines also?

No, each search engine has a unique formula to index and therefore rank individual websites. Our SEO services are tailored to meet Google’s algorithm since they dominate search market share, but many of our clients have 1st page rankings on all three search engines.

Lawyers Ask – Do people really look for attorneys on the Internet?

Without a doubt, yes. We utilize keyword research programs that reveal the millions of searches being conducted on a regular basis. The most common types of lawyers being searched for on the Internet include personal injury, criminal defense, employment, family law and divorce, immigration, real estate, business, tax and estate planning. Our clients can attest to the results they have achieved through the Internet.

Once the process of Search Engine Optimization is started, how long will it take for my site to be found by the major search engines?

Typically it takes 2-3 months before you see results. However, some clients see drastic improvements just two weeks after our initial optimization efforts. This will depend on many different factors including the age of your site, the structure of your site, your link popularity and other factors.